Branding Your Business With Wave: A How-To Guide

When running a business many can place too much focus on the operational side of their company, and although an imperative feature you must ensure you create a brand that supports what it is you are doing.

At Wave we are proud of both our design and printing services, incredibly satisfied when seeing an idea lived out in ink. Believing image to be everything we only employ the best creatives to carry out branding projects, ensuring all that leaves our factory is flawless.

Catering to such an eclectic range of services means we have an astounding knowledge of branding, believing it to be the epicenter of all business success. Equipped with a team of branding extraordinaires as well as the best software and machinery in the business, we at Wave are your one-stop shop for all branding and marketing requests.

Here is our how-to guide for branding your business; we hope it helps!

Make a strategy

When starting a business you will have many ideas flying around in your head, wanting to enthuse in all that you can achieve at once. Although delivering a faultless service is great it is extremely important that you create a brand to enhance the business, building a company that people can clearly identify with and recognise as unique.

By defining what it is you wish to achieve from your business image you can start out on the path of execution; which is the fun part!

Identify your USP

Each business offers something distinctive, something that separates them from their competitors. Whether it is a service or a company value the Unique Selling Point (USP) should be located throughout all branding material.

Before working on any ideas we suggest you make a note of your top three selling points. An idea may be to relay the areas in which you cater to, whether your business is eco-friendly and what the core service is through your branding.

Create a logo

Creating a logo is a great starting point, being the first imagery that all branding material should follow. When thinking that the basic Pepsi logo cost a whopping $1m to create it really puts into perspective the need for a simple yet effective business image.

Your logo should be:

• Eye-catching
• Inline with modern design
• Transferrable (being used on websites, letterheads, stationary etc.)

The logo design process is where company colour coding usually comes into play with the personality of your brand being formed. One of our lead designers, Jodie Lane, says:

‘When creating a logo it is very important to take a step back and identify the core ethos of the business. Only when the business’ uniqueness is agreed upon can a great logo be designed’.

‘I like to sit down with clients and learn about their company, their mission and what their plans are for the future. This is what gives me the inspiration to start designing’.

Be innovative yet consistent

Standing out is all about making bold statements, doing something out of the ordinary to capture the attention of the modern consumer. Whether you choose to achieve this through modern web design or an outlandish PR campaign, we at Wave have the resources to execute your innovation in the best fashion.

Consistency plays a huge part in the success of branding, with consumers finding continuity comforting. If suddenly the Coca Cola logo used a different font I think you would agree we would all feel a little uneasy about it.

Brand your business with Wave – the proof is in the print

Take a look at some branding projects we at Wave have worked on in the past. We offer an assortment of services including:

• Logo design
• Web design
• Business cards
• Company signage
• Branded stationary
• Flyers
• Billboard design and print
• Livery and vehicle graphics
• And much more!

If you would like to learn more about Wave’s branding services then get in touch today. A member of the design team can talk you through the many doors we at Wave can open for you.